A nice piece of restaurant swindling suggested by Zoe.

This entry was posted on Sunday, January 10th, 2010 at 11:47 am and is filed under Internet, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Comments to

“Menu Manipulation”

1. On January 10th, 2010 at 1:13 pm Kate Says:

   darn you restaurants!

2. On January 10th, 2010 at 2:24 pm Peter Prevos Says:

   Milton Friedman once wrote: ““The most important single central fact about a free market is that no exchange takes place unless both parties benefit”

   This means that although I might have paid a handsome mark-up, assuming the quality of the product and service is good, both parties are happy. I have a good meal and the business makes a profit. What is the problem?

   This issue goes much deeper than marketing techniques. The idea that we are fully rational beings is flawed. We all use psychological ‘tricks’ when we communicate with each other. That is the way humans are.

   The important question is when does a psychological trick become a scam. Well, going back to Friedman - when one party does not benefit or the perceived benefits are not equal.

3. On January 10th, 2010 at 6:46 pm nickjohnson Says:

   Of course, one could argue that the basis of a capitalist system is to sell an asset for more than we paid for it.

   In order for restaurant owners to profit they need to charge more for the meal than the cost of ingrediants and labour.

   Therefore, marketers must deceive us into paying as much as possible over the true cost.

   The old saying “in every bet there is a fool and a theif” is apt here as well.

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